Estudio de mercado para la comercialización de balanzas liquidadoras de precio en la empresa INTERPESAJE Ltda. en la ciudad de Santiago de Cali
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Bonilla, Heidy Angélica | 2010-05-31
With the advent of the 21st century the business world has revolutionized
such a magnitude that it is impossible for a company that wants to remain in the
market, to avoid such a change, therefore, an investigation of
helps identify the paths that companies
and in this environment takes on great importance.
Based on the demands of a globalized business world, the
existence of a market with a latent need and of a supplier with
experience in the field; based on an instrument that guides
to present a study, on this side, a market research in the
This work presents a journey through the following phases:
methodological issues that help to delimit the
of all research; according to the aspects to be taken into account
during the market investigation; third, the description and analysis of the
empresa INTERPESAJE LTDA. and the characteristics of the product to be imported
to then market; results of market research
and the instrument that was used to carry it out and fifth the resources with the
which counts the company, the process of import and marketing, well,
as the strategies designed for the effect.
LEER